Fintech Innovation Changes Personal Finance Dynamics in India


5 Reasons that make Open Banking powered Personal Finance Management Apps a Must-Have

ynopsis: Personal finance is straightforward for people that have a bank account and a bank account , and that’s all. It is, however, complicated for people that may have several financial obligations like student loans, a mortgage, car loans, credit cards, retirement savings, and other investment accounts, additionally to checking and savings accounts. during this article, we discuss how Personal Money Management banking tools can assist one in accessing all financial data directly .

The monumental rise in Personal Finance Management (PFM) Apps:

The traditional method of banking and finance management is currently witnessing a revolution. a serious contributory factor is that now customers want quite just basic features. they like customised services and analysis when it involves their financial data. Moreover, most folks have a posh financial situation that consists of various sorts of loans, mortgages, investments, retirement savings, etc. additionally to the standard savings and checking accounts.

This has given rise to PFM tools.

PFM tools are built on Application Programming Interface (API) technology and permit the users to urge a deep understanding of their finances. The concept covers assets, debts, income, and expenses. It lets customers examine what proportion they spend, where they spend it, and so on. to place it simply, PFM tools help users understand where they currently stand financially. Through PFM apps, one can access all their financial data in one place and make critical decisions accordingly through insights and advice provided by the tool.

The need for Open Banking powered PFM Apps today:

Open Banking has drastically changed the way financial institutions function over the previous couple of years. Through open banking and PFM tools, Financial Institutions (FIs) and banks can transcend their conventional methods of banking.

For banks and FIs, such a switch helps them get an in depth understanding of their customers and the way they will leverage this information to make personalized services and supply value to their users. This ultimately results in a rise in retention, higher revenue, and greater brand recognition.

On the opposite hand, open banking and PFM apps give customers definite control over their expenses and supply them with an overall picture of their financial health. Such apps also aid customers in better management of their finances by giving them actionable insights and tailored solutions.

Utility of PFM Apps:

PFM apps provide customers with everything they have at each step; right from checking their balance to analysing statistics for customised advice. Here are some advantages of getting an Open Banking enabled PFM App:

1. Notifications: PFM apps help users avoid drawing in excess and spending quite their planned expense by alerting the customer whenever the balance reaches a particular amount. This aids the user in having a transparent overall view of their finances and what must be done next.

2. Analysis: Such apps can analyse the user’s spending habits and means when the expenses are quite the typical . All this helps the customer be mindful of their spending and obtain back on target with their monetary goals. Once they get a correct view of their spending, they will take hold of their expenses and manage accordingly within the future.

3. Alerts: PFM apps can alert the user whenever unusual activity occurs, for instance , purchases made in unfamiliar locations. This aids the user in taking prevention action just in case of fraud.

4. Sharing news: Another great point about these apps is that they continually share relevant market and financial news with the customer and the way they could affect the user’s financial situation. Now the customer can stay awake so far with news of interest.

5. Customised advice: PFM apps provide the user with individualized advice, like guidance, analysis and insights. Today, customers want actionable advice which will help them reach their monetary goals. Budget tracking, price comparison features, and real-time updates assist the user in making smarter decisions.

The takeaway:

Customers are becoming sophisticated by the minute and expect more from their banks and FIs. there’s a requirement to urge personal with customers to supply valuable insights that aid them in decision-making. As a consequence, banks get higher engagement and users get premium services.

PFM apps bridge the gap between the customer and therefore the bank. Banks and FIs got to get personal with their customers and supply valuable insights that guide them in making decisions. this may cause higher engagement for the banks and better services for the users. to place it simply, such apps are a win-win for both the customer and therefore the bank within the end of the day .

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